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Bringing the
outdoors 
to you.



Hannah
Peterson

hannah@pdx.edu

Wildland Magazine — 01


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Wildland



Rationale       

Something you will learn quickly about me is that I am passionate about Geology. Geology is a subject that I sort of just fell into while completing my core studies in college. I feel as if I would have started my education over, I may have pursued volcanology as a career field. However, my passion for art + design prevaled and I decided to pursue a Minor in Geology. I have traveled on multiple geology related road trips in the past couple of years. During the summer of 2018, my partner and I took a road trip to Wyoming to camp in Yellowstone National Park. Yellowstone is a volcanic region, so as you could imagine, I was ecstatic that I was there for a whole week. It was a magical experience and it has found its way into my school projects more times than I can count. (including this project.) After being inspired by my trip, I knew that I wanted to highlight the land of Wyoming and get more people tuned into its unique geology. Creating a magazine publication was the most successful way to communicate the information displayed for the task that was at hand. The title Wildland for the overall magazine came from the various wild terrains that we have in North America. The magazine currently contains a curation of recent articles separated by their topics. The different topic sections include: history of the state + background, wildlife, recreation, travel, and parks. All articles relate back to the magazine's core message, Wyoming geology. Plus! Information on how to see the landmarks discussed and the gear you’ll need to do so!  The art direction I went with to display the articles about Wyoming was strongly influenced by Government Park System publications from the 1930-1940’s with a modern refresh by the use of typography. Overall, the magazine came out the way I had envisioned which makes me beyond happy. I am really proud of my first full publication. With that being said, I do not disagree that it could be improved, because it absolutely could be. There is always an opportunity to make a project better. In the future, I imagine this being an ongoing project of mine with multiple issues featuring different states and places all under the name of Wildland.

I am open to constructive criticism! How can I make this publication better based on my goals?
I would love to hear your thoughts or comments.

hannah@pdx.edu



Contributors + Mentors —

PSU GD 
Amy Sly 


Brief —

PSU GD — Design a printed magazine with cover, multiple articles, and a feature story. These will be turned in as both print and mocked up digital forms (choice of web or iOS).

Heart of the Mountian Branding— 02


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Heart of the Mountain




Rationale       

When I go camping, hiking, traveling, or even fishing I’ll usually come home and add those places to my sketchbook based on my experiences. Not until recently, some of my drawings are inspired by my field studies while earning my geology minor. The finished illustrations made it to a branded instagram feed that was posted nearly every day of 2018 and a little so on here and there. I intended the brand to feel humanistic and friendly and black and white to feel minimalist. Eventually the illustrations made it on various goods such as t-shirts and tote bags on Etsy. The brand also made a small appearance at PSUGD’s GOODmarket; it is a student program to give students the opportunity to sell their own work. At GOODmarket there were limited art prints, stickers, and notebooks. I look forward to being able to pick this passion project up again as a possible business if it were to become strong enough in followers.

I am open to constructive criticism! How can I make this better to be a functional brand or business?
I would love to hear your thoughts or comments.

hannah@pdx.edu



Contributors + Mentors —

Becky Dawson — One Lane Road
Michele Peterson — Michele Peterson Designs
PSU GD

Brief —

Passion Project! — Branding made for my personal vector art + illustrations. Pieces are inspired by places I have traveled to, and daily things I use + need on my adventures!

Etsy —
Heart of the Mountain

Instagram —
@heartofthemountain

Oregon Fossil Hunting Guide — 03


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